Principles of Psychology for Keynote Speakers

Posted by Annie Haynes on March 26, 2015
Motivation / 1 Comment

The difference between being a successful keynote speaker and one who just wasted his or her time talking for several minutes is the amount of change one can induce with his or her speech. From marketing sales to boosting employee morale, an effective keynote speaker can either motivate hundreds of listeners in the audience or disillusion them with time wasted spent in listening to an ineffective speech. But worry not; the latter can be avoided with proper research to gain proper knowledge and of course, proper style and execution.

Keynote SpeakersPublic speaking is a form of art. Think of it as a performance on par with a classical music concerto or with a pop idol singing before a crowd of millions. Like all art forms, it rests of two major elements: content and communication. Knowing your content means knowing your topic. It means having an objective in mind as well as informing your audience. The communication element is how you get attain that objective. Simply speaking, how you get that topic across. It is not always as easy as it looks, especially on a crowd of skeptics or disenchanted audiences. Even the best of messages requires the most perfect executions.

Luckily, we can take advantage of at least one scientific field: psychology. As a keynote speaker, an insight into the human condition and into the human mind will be most advantageous in plotting your course in making that change-inducing, inspirational execution of speech. Here are a few concepts one can take advantage of or at least keep in mind when speaking in public.

1. Use associations.

This idea stems from the fact that we learn by associating or pairing things together such as paycheck means salary or a shady stranger means you have to be cautious. It is the same principle marketers use when they ask a famous movie star to advertise a brand of clothing or when they ask famous chefs to recommend food products. The positive association with one element such as a famous chef or a movie star can be transferred to the product or idea being advertised. With this in mind, a keynote speaker can research on what does his audience like or what motivates them and use it as an anchor point for building a rapport with your audience

2. Take advantage of social roles.

Our position in the society affects our behavior more than we think. A policeman will act more like a policeman at work because of his environment and the label of the role that is given into him. With this in mind, remember that you are the keynote speaker. You are perceived as someone with authority or at least with the ability to motivate. When you are introduced as a very important guest and you walk into that stage, bear in mind the power your role commands. Use it to your advantage.

3. Appeal to both their emotions and their logic.

This is a way around skepticism or possible rejection of ideas. When introducing an idea or attempting to induce action or motivate, you first establish a rapport by appealing to the things they like. Whether it is baseball or salary increase, mention certain keywords in a light-hearted manner with humors in between. Then, as you establish that relationship, you begin inserting your ideas while justifying it. Your audience will be more receptive to the things you have to say or the ideas you’re trying to build if you establish this kind of connection first. Do not openly challenge their beliefs up front as this will induce an antagonistic stance on their side. Instead, your case slowly, associating it with positive thoughts or something they will find more acceptable.

Tags: , , , , ,

Important Things to Remember When Developing an Original SEO Post

Posted by James McGuire on March 24, 2015
SEO / No Comments

With current search engine algorithms becoming more and more focused on eliminating spammy and low-quality content, webmasters are facing a common dilemma. They need a source of original content that could be used on their websites. Of course, there are SEO content writers that could be hired for this matter. However, when the project is not that big and a webmaster faces financial shortages, the task of creating or developing an original SEO post will fall on his or her shoulders.

All of us have that “hidden writer” within ourselves and it will only take time and practice to let it out and produce good content. Creating an original SEO post is not that complicated if we will look at it on a closer level. Once you have an idea about the rules to follow and you can do research on your own, things will be much easier. According to some webmasters who have succeeded in developing original SEO post or content for their sites, there are some important things that one needs to remember when undertaking such a task.

These are as follows:

SEO• Make sure that what you will write cannot be classified as an “RDS” post. RDS equates to “Redundant, Duplicated, and Stolen”. Readers can easily get an idea that they have seen your written content somewhere else in the web. This is most especially true when they are always doing online research. Search engines, most especially Google, have a bunch of ways to determine if the content on a website is not unique or original. A website that has RDS content will get into a lot of trouble.

• Create articles about solutions to common problems that readers have. This makes the content on your site more engaging and really relevant to the needs of the reader. If you have experienced these problems, you could easily connect with the readers. Tips or tutorial content is one of the trends in the SEO world at the current times. Every original SEO post that belongs to this category that you can create will benefit your site to a great extent. For more detail visit ny seoexplode.

• Give equal attention to the quantity and quality of your developed content. Your content or post should have a justifiable length. Make it too long and it will bore readers. Produce a very short post and readers will feel scammed that they accessed the page that contained it. In terms of quality, one should make sure that the post is free from typos, spelling errors, and grammar lapses. A high quality post that has the right length is a joyful thing for readers to access. It will also put your site on the good side of major search engines. Equal attention should be given to the quality and quantity of a website or SEO post.

• Develop content that is intended to satisfy actual readers and not only search engines. When trying to come up with an idea for a website post, think if it will appeal most to readers. Don’t think of it as something that you need to create just to satisfy the requirements of search engines or crawlers. If the content or website post appears interesting for you, it will definitely be interesting for your readers too.

• Invest on editing services: Webmasters should see the relevance of a professionally made web post or content. Editing services might cost money but it will be for the good of your output. Yes, you can edit parts of your work but having a different set of eyes examine it will definitely improve its quality. The quality of every original SEO post on your website will speak clearly about what your brand, product, or service really is.

Tags: , , , , , ,